These ain’t the 90s anymore, pal – search engines haven’t just been about ‘finding stuff’ for a while. You might be the kind of person who doesn’t care about other people’s opinion, or you might be one that always worries what others will say – whichever you are, Google’s ‘opinion’ is one you can’t afford to ignore if your income is in any way related to the internet.
What’s that? You have a real-world business that’s only connected to the internet through your informative website? There’s no such thing as ‘only’ when talking about the web anymore, either. These days, whether you like it or not, the internet is right up there with the most important factors that decide how well your business runs.
Let’s say your business is polished on all fronts and is running smoothly, with sales that are ‘okay’. Now imagine you get cited by a couple of big blogs, you get a dozen positive reviews on Yelp, locals with lots of Twitter followers are endorsing you… Suddenly, you’re facing hundreds of new leads, all primed for conversion.