Internet Marketing | Lead Generation | SEO San Antonio | SEO Boerne

They’ll probably be similar a month from now, but what about 5 years into the future? Can you afford to lose your step? I like to start off by talking to my clients about what is, in their minds, the ideal spot for their website. Then, we slowly start making this dream a reality together, page by page, click by click.

Did you know that, depending on the type of business your run, a single shoutout by the right site could instantly translate to a dozen or more new clients? Hard to put a price on that. What if half of them end up being your long-term customers for years to come?

A good part of what SEO is about is just improving the quality of your site. You might not realize it now, but there could be plenty of resolutions that can’t render your site properly. Recently, Google brought forth something that many have dubbed ‘Mobilegeddon’ – an era of mobile devices ruling search engines. Because your site isn’t optimized for mobile users, Google might be making you invisible to many – including your prospective clientele.

No website is an island. As part of your SEO journey, you’ll need to work on creating so-called backlinks that will lead people back to your site. This won’t just let you enjoy higher traffic – each new site adds a bit more chance that search engine users will come across you with their queries.

SEO work is the type of effort that pays over a lengthy period of time. Think of it as planting seeds so that wonderful, green money tree can grow. The more you work on optimizing your site, the more you will become respectable in the all-seeing eyes of Google. Besides, many users don’t focus as much on the ads that are shoved in their face – they prefer to put their trust in search engines and let them decide which sites are best. So what are you waiting for? It’s time to start optimizing your whole business with a couple of smart clicks!

If that’s the case, Facebook’s pay-per-impression style might be just for you. Every time a Facebook user sees your ad, you’ll be charged a little something, but you won’t have to pay extra once they flock to your site.

What about if you are aiming at a specific audience and the majority of the people who see your ads might not click on them, but the ones that do are likely to give you a call? Google’s PPC might be more up your alley, then. With their AdWords method, you’ll be charged upon each click on the ad that ends up leading an internet user to your site.

Not satisfied with the common methods and looking to break away from the mold? We can explore alternative advertising methods. It’s all about creating a custom-made plan tailored to you and then sticking to it – that’s what’s going to yield results.

Search engine marketing can be difficult to define, but also fairly easy at the same time – you show Google, Bing and Yahoo users what you’re offering and hope they’re interested. Here’s a little something to think about – if your product or service is good, and it probably is because you were keen enough to seek me out, it’s only a matter of getting to your audience. My favorite part of it all? You can almost always find an audience, especially if your brick and mortar business is doing ok.

Of course, there are no guarantees – not if you’re flying solo and combing through the dense jungle of keywords and demographics. Why risk losing money that you could have spent on results? Ads cost money! It’s a billion dollar industry for a reason!

You want to make every ad count instead of shooting blanks on your way to taking down the big game. If you’d like, we can do a test run and I’ll show you what makes money and what you need to get rid of. It’ll give you a solid foundation for your future internet marketing efforts – I mean, you’ll have to start more campaigns once you start expanding, right?

Your competitors don’t know anything special, but they might still be making your life more difficult. It’s time to outwit and outgun them through some clever internet marketing. By the time we’re done, they should be begging you to partner up because they find the biz too stressful. It’s time to let the world know why your product is better than others and why your service does more for less – it’s time to stop sitting in the shadows of Google’s back pages and step out into the spotlight instead.

Luckily, there’s ways you can take some of the load off your back. For starters, there’s Revved social media management. With all the experience we’ve had managing every aspect of a person’s business to make it reach its full potential, we’ll share social media tricks with you that will make your head spin – in a good way!

There are also helpful tools that will do some of the job for you. Most of them require a small fee to be paid on a monthly basis, but think about this: if people are spending their whole day on Facebook instant messaging and working on their virtual farm, you better believe you can get sucked into social media with the potential of adding some serious dough to your revenue. Tools that help you read statistics or make announcements instead of you based on a predetermined posting schedule can save you hundreds of hours. You can use that extra time to increase your revenue in other ways, play some golf or, you know, meditate to deal with all the stress involved in running a business.

Once you’ve got your target audience set – consumers who might not yet realize they NEED your product – you can focus on making your competition seem insignificant. They will be the ones with a bland Twitter page that’s almost never used, while you engage your clientele and give them a chance to think of you as a commoner instead of a big, bad CEO of a company.

It’ll take a while before you have enough data to create a proper schedule inclusive of the best time to post, best audience to target and the ideal frequency of updates regarding deals or new services. Once you do, however? Things will tend to run themselves – between software and employees to whom you can… have the honor of relegating the prestigious task of using the company Twitter, you can focus on other aspects of improving your business. Most likely, it’ll be ever-so-slowly expanding your area of influence and the audience you reach out to until, hopefully, you’re running the Coca-Cola of your particular niche.

“Of course they’ll put this on their site, I want to see some real feedback!” And then they go on well-established review sites like Google+ or Yelp. Let’s get one thing straight – I’m not really here to help you to fool people into thinking you are doing a good job when you aren’t. If your service isn’t as good as it should be, you need to focus on improvements before worrying about reputation. No amount of internet marketing wizardry or black magic can stop the spread of negative opinions. That being said, good businesses can often have difficulties letting people know they exist, and might even get negative reviews from some nut job customers – these reviews can stick out like a llama running wild on a NASCAR race track.

To make things easier, I’ll split the type of customers in need of reputation management in two main groups:

• The first group (and more fortunate than the second) is local business owners just needing to create a reputation for themselves. Having a bad rep sucks, but not having any rep can be almost as bad – you and your business will be off the radar while everyone flocks to businesses they deem more ‘established’. So how do you spread word that there’s a business (maybe even established for years) in town that people should consider working with? You can start by asking your customers to leave a review on one of the sites. Maybe add an incentive by rewarding people for making reviews, good OR bad. It’s important that you don’t come off as insisting on a positive review – that can seem like you’re trying to manipulate your future clientele (which you are, technically, but in an honest way!). Of course, this can be a double-edged sword, you’ll need to make sure that you’ve minimized the possibility of customer dissatisfaction by asking several of your customers.

• The second group is in a bit of a pickle – they’re already suffering from bad rep, be it word-of-mouth or online. This position can make many business owners despair along the lines of “Word got out that I should be avoided. I’m screwed!” Yes, having negative reputation can be extremely limiting and make you wish you took up pottery instead of running a business, but it’s manageable. In these cases, we focus on creating enough positive reputation that it overshadows any bad impressions left. While we can help you get out of bad rep-influenced sticky situations, if you have a ton of people warning others to stay away from you, it might be time to ask yourself what you’re doing wrong.

Make it your mission to almost annoy people with your presence – every time they search for someone who can do the job in your area, your business info will be among the top results. There are hundreds of these NAP directory listings. You don’t have time to get listed everywhere, so let Revved handle your local business listings with our local search marketing.

We’ll let you in on a little secret: there’s lots of money to be had from blogs. The lucky (or savvy) ones have a horde of dedicated readers, and can do wonders should they choose to help you promote your site. They’re generally well-aware of this, however, so even if your local business fits somewhere on their page (say you’re doing what they’re talking about), you might need to compensate them somehow.

Let’s get one thing straight – today, people don’t need to struggle to find a business that will offer the products or service they need (not if it’s legal, anyways). All of your competitors are flaunting their citations wherever they can, and the sad reality of it is that your two listings will be fairly insignificant when competing against the same type of business – and in the same area – that has dozens of citations all over the web. Not a fun spot to be in!

We can help you build your list of NAP citations up to a point where you’ll have to turn off your cell to have some peace of mind. We’ll show you how your competitors get to their clients before you do, and we’ll use the same methods – and better ones – to make them wish they took up a different trade!

Of course, we’re not saying it will be easy. Building a business takes time – this goes for every part of the process. Sure enough, corporate giants can open up an office at a new location by the time your coffee’s done, but us common folks need weeks or even months to set up shop. It’s the same online – search engine presence doesn’t happen overnight, but it’s doable – with the right know-how. Don’t be one of those companies that’s always struggling to obtain leads despite manageable competition – we’ll put in the work and, together, build you up into a big player on the field.

Online advertising with a budget is done either mainly on Google or Facebook. Choosing between them doesn’t revolve as much around site preference – in fact, the type of business you are running is much more important.

Are you someone in an extremely competitive industry that gets a ton of Google searches? You better have some savings in your pocket if you want to use Google AdWords. The tech giant charges some serious PPC advertising money for these types of businesses. Before running an AdWords campaign, make sure you can afford clicks with low-percentage conversion – We’d hate to see you make a dent in your bank account without feeling like you got a good deal.

If your industry is a smaller one without as much competition, perhaps the right Google ads campaign could do wonders for you. Still, remember that Google advertising is still more expensive than doing the same on Facebook, which makes sense to those who consider it more effective. Why do they?

Well, if you thought pay-per-click was bad because you’re charged for people checking out your site, wait ’till you see what Facebook has in store: pay-per-impression. That’s right, you’re being charged for people just seeing your ads, regardless of whether they go on your website and much less whether they end up using your service.

Yet many believe that imprinting an image in people’s minds is often enough, and I’m often in agreement with them. Do you have attractive-enough ads? People can remember them for months and might come to your site later on, of their own accord.

Of course, you’ll need some help setting up your campaign and targeting the users you want to be targeting – that’s where I shine. Facebook’s advertising interface is easier to use but starved of details. Google’s has plenty of customization, which also makes it too hard for newcomers – you need to know how to work around the not-so-useful keywords to find the ones that are really going to bring some traffic in.

Just make sure you have enough money set aside for this venture – once you’re out, the fun stops and you’re left to reap the rewards of a (hopefully) fruitful PPC advertising campaign.

The answer is: you can’t. Your site – oftentimes the main representative of your business – needs to look at least as polished and feature-rich as those of your competitors. Ideally, you’ll want to beat them to the punch by using better search engine optimization, a more attractive design and new features, but you definitely shouldn’t go ‘below’ what has now become a pretty high standard.

So, you’re probably going to have to hire a website-designing whiz who’ll get everything going, front and back. If you’re just starting your business, the fees many top-notch web designers ask for can seem astronomical, especially if they include some SEO stuff as part of their package. But this is one situation where you’ll want your inner Scrooge to take a backseat – attractive web design can be just what you need to set things in motion. Remember that a website can even help hide some ‘flaws’ or holes in your business that aren’t yet filled and are expected of up-and-coming companies (although you should definitely fill those holes ASAP!)

Of course, you could argue that a site that looks pretty but doesn’t work is, in some ways, worse than one made by a teenager using make-a-website software. Once things are running, think about how you can make them fly – for example, have you made sure that the site works great on mobile devices? It’s a pretty huge leap from having a site that ‘can’ work on mobile to one that does. I don’t know if you’ve ever tried browsing a non-mobile optimized site on your smartphone, but let me tell you – it’s a chore. And the search engines are now giving mobile-friendly sites priority, with the shift of search coming from smartphones and tablets. Again, here is where you need to mind your competitors: if a user can just go on a better-working site and get the same service, why should he or she waste time on clunky and difficult pages? Not to mention that, without mobile optimization, many fancy features that help you convert leads more easily might not work.

It’s all a matter of how you see your business: are you trying to be a college student trying to earn a couple extra bucks working out of his room and making lamps or bracelets, or are you the head honcho of a respectable business, developing your brand and making a name for yourself? If you lean towards the latter, get that professional website up and running!