HVAC Digital Marketing Case Study, Part 4: Getting Started With Your Strategy

If you've been following along with our HVAC Digital Marketing Case Study, then you know that in Part 1, we took an in-depth look at the air conditioning and heating industry. Then, in Part 2, we introduced you to our HVAC client and shared some of their unique struggles. Most recently, in Part 3, we examined the results of our multifaceted strategy and the effects it had on our client's business—and the number spoke for [...]

By |2018-02-22T12:59:49+00:00February 23rd, 2018|Clients, Local Marketing|

HVAC Digital Marketing Case Study, Part 2: Multifaceted Strategy

In Part 1 of our HVAC Digital Marketing Case Study, we took an in-depth look at the air conditioning and heating industry. We examined seasonal trends and assessed some of the current marketing tactics used by many contractors. The importance of understanding the general overview of the industry is just as critical as understanding one's local competitive market. In Part 2, we'll discuss the idea of a multifaceted strategy. That being said, it's time [...]

By |2018-02-14T16:27:47+00:00February 16th, 2018|Clients, Local Marketing|

Managing Online Reviews & Reputation

Estimates show that around 90% of consumers use search engines to find websites. When they undertake a search for your company name or brand, your hope is that your own website is high up on the list. However, you do not have control over what people write about your company or brand on other websites and in forums, blogs, and articles. The search engine results page is the digital front page for your company. [...]

By |2018-01-25T11:17:27+00:00January 25th, 2018|Local Marketing|

Measuring Social Media Success

In today's business climate, everyone knows how social media marketing has brought great success to those who did their job properly. It's imperative to try and work your way up to social media marketing and earn yourself some good business gains. But first, it's important to have a website that shows and tells everyone about your company, products and services. You should also have a blog that is updated from time to time. After checking those boxes, it's time to [...]

By |2018-01-05T10:23:46+00:00January 5th, 2018|Local Marketing|

Understanding SEO: Onsite vs. Offsite

Search Engine Optimization (SEO) is the art and science of getting your website higher up in search results for your target keywords. The activity in SEO can be roughly divided between onsite and offsite. Onsite and offsite SEO, often known as onpage and offpage SEO, are the two main components of the SEO process. For maximum exposure to the search engine results and for higher rankings, you need to understand the difference between the [...]

By |2017-11-16T14:29:45+00:00October 30th, 2017|Local Marketing|

Twitter for Your Small Business

Twitter is one of the most visited websites in the world. It's also one of the most misunderstood, because it's different from many of the social platforms available, in that its focus is on public conversation and exposure. If you understand how it works and how to market on Twitter, however, it can drive you a ton of traffic, build your brand and make you more money. It also offers the opportunity to find people who are [...]

By |2017-09-19T13:39:51+00:00September 19th, 2017|Local Marketing|

LinkedIn for Your Small Business

Like many social networks, LinkedIn can be a great way to promote your small business for several reasons. First off, there are over 65 million business professionals from around the world on LinkedIn. In general, the average LinkedIn member has an average annual household income of over $100K. Some facts have even been reported that one person creates a LinkedIn login every second. And finally, nearly 50% of LinkedIn members have decision-making authority for their companies. [...]

By |2017-09-12T16:57:51+00:00September 12th, 2017|Local Businesses, Local Marketing|

Facebook Marketing for Your Small Business

With billions of users, Facebook marketing for your small business is a powerful tool you can use to promote your goods and services. However, a lot of small business owners don’t really give their Facebook business page much thought after the initial setup. Many don’t know what to post or feel like keeping up with it is not worth the time or effort. If you are in this same boat, try thinking of your [...]

By |2017-09-05T08:35:08+00:00September 5th, 2017|Local Marketing|

Using a Blog for Your Business Website

In today’s modern world of digital marketing, using a blog for your business website is a must. At Revved Business, we know that an active and well-written blog has the power to generate traffic and leads in a number of ways. First, it adds value to your website. In some cases, it even makes sense to put more effort into promoting your blog content than the parts of your website you might instinctively consider more [...]

By |2017-06-30T15:00:34+00:00July 3rd, 2017|Local Marketing|

What is Content Marketing?

At Revved Business, we understand that good content is what sets your website apart from the masses and delivers the right message into the hearts and minds of your customers. The success of your website is determined primarily by its content. Content also plays a key role in enhancing your website’s search engine optimization (SEO) by allowing you to incorporate a large number of keywords into your site. The key to a successful website [...]

By |2017-06-30T15:00:14+00:00June 30th, 2017|Local Marketing|