HVAC Digital Marketing Case Study, Part 3: Results

In Part 1 of our HVAC Digital Marketing Case Study, we took an in-depth look at the air conditioning and heating industry. Then, in Part 2, we introduced you to our HVAC client and shared some of their unique struggles. To combat these challenges, our team created a customized multifaceted marketing strategy for their business. For this particular client, our main focus was on reputation marketing, generating organic website traffic, and creating display advertising. Now, [...]

By |2018-02-20T13:14:14+00:00February 20th, 2018|Clients, Local Search Marketing|

HVAC Digital Marketing Case Study, Part 1: The Industry

Marketing is changing. Many years ago, you could flip through the phone book to find your local HVAC contractor—then, along came the internet. Now, air conditioning and heating professionals face new challenges. Contractors must find a way to blend new HVAC digital marketing strategies with the care and personal touch that has kept their small businesses running for generations. The way consumers browse, research purchases and make choices is changing, and marketers have never had [...]

By |2018-02-14T13:31:30+00:00February 14th, 2018|Clients, Local Search Marketing|

Social Media’s Impact on SEO

You've done it! You've created a website and an online business, so it's time to refine its SEO. You probably have tons of questions on how to start and what to do, but fear not—we're here to help. A strong search engine optimization plan is an integral part of marketing and increasing your business. Without it, you will never increase traffic to your site, as well as, any exposure for your business. In this article, we [...]

By |2018-02-02T16:53:10+00:00February 2nd, 2018|Local Search Marketing|

PPC Advertising: Advantages and Disadvantages

PPC advertising (pay per click) is the most popular method of advertisement employed by various websites on the Internet. PPC advertising may often be referred to as pay for position, cost per click or pay for performance. But regardless of the term used, PPC marketing is the online advertiser's medium of choice for promoting products and services to online consumers. It is beneficial to both the advertiser and the consumer. Advertisers using PPC marketing only need to pay for the actual click [...]

By |2018-01-19T12:02:33+00:00January 18th, 2018|Local Search Marketing|

Managing Local Citations for Your Business

When you look at the way your business appears on Google, Yelp, Angie's List, Yellow Pages and other top business directories, do they all look the same? If you’re like a lot of small businesses, chances are the answer is probably no. This is a common issue we see all the time, and it could be harming your local SEO (Search Engine Optimization) efforts, as well as confusing potential customers. A few of your business [...]

By |2017-12-08T08:46:36+00:00December 8th, 2017|Local Search Marketing|

Adwords (Pay-Per-Click) Advertising: Basics for Beginners

Pay-Per-Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked. The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. First, let's focus on Google Adwords, which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines.  To decide if Adwords and PPC is a good [...]

By |2017-10-01T17:05:21+00:00October 3rd, 2017|Local Search Marketing|

SEO San Antonio: Tips for Blogging Beginners

Search engine optimization (SEO) is incredibly important for marketers and bloggers. When you optimize your web pages—including your blog posts—you're making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google. But it can be a pretty tricky tactic to master with Google's constant algorithm updates. How do you know what matters and what doesn't? What are today's blog SEO San Antonio [...]

By |2017-07-24T10:42:49+00:00July 24th, 2017|Local Search Marketing|

SEO Boerne: Tips for WordPress

When it comes to developing effective search engine optimization (SEO) practices, user experience on websites has always been a factor, as has the time it takes for a site to load; however, with the use of mobile devices surpassing desktop use and the wide adoption of broadband, people expect sites to load instantly. Long gone are the days of waiting 10 seconds for a site to load. At Revved Business, we focus on local search [...]

By |2017-07-17T09:55:54+00:00July 17th, 2017|Local Search Marketing|

What is Local Search Marketing?

At Revved Business, we can’t stress the importance of implementing a strong local search marketing strategy for your business. Did you know that in today’s business climate, almost 75% of consumers who perform a local search visit a store within five miles—making local search marketing more important than ever. So, what exactly is local search marketing? Some marketers call it local SEO, but we like to think of local search as a more integrated approach [...]

By |2017-06-30T15:11:37+00:00July 5th, 2017|Local Search Marketing|

7 Factors That Impact Your Local Internet Marketing

There are 7 guaranteed factors that are impacting your local internet marketing. These factors can be identified easily and several can be addressed quickly. You probably get several phone calls a week claiming to be able to get you to the top of Google. What we are talking about with the 7 guaranteed factors are the critical areas that will keep you from marketing your local business effectively. This isn't some scheme to get to the [...]

By |2016-11-15T12:44:35+00:00May 26th, 2015|Local Search Marketing|