Bad news travels fast, and in today's world, bad reviews travel even faster. Thanks to websites and social media platforms like Yelp, Angie's List, Facebook, Twitter and many more, customers are able to share their experiences immediately. Of course, this can be both a good thing and a bad thing. At Revved Business, we understand what it takes to run a small business. As a small business owner, you probably feel like you are running a [...]
Search Engine Optimization (SEO) is the art and science of getting your website higher up in search results for your target keywords. The activity in SEO can be roughly divided between onsite and offsite. Onsite and offsite SEO, often known as onpage and offpage SEO, are the two main components of the SEO process. For maximum exposure to the search engine results and for higher rankings, you need to understand the difference between the [...]
Are you one of the many HVAC contractors who is attempting to increase your business with marketing efforts in the more traditional, and outdated way by listing your business in the Yellow Pages? If so, you are completely wasting your money. In the past, the Yellow Pages were the place consumers turned to when they needed to find a local business, such as a pizza delivery place, a car repair shop, or even a [...]
The days of hanging your sign outside your front door and waiting for new patients to arrive is long gone. The perception of how doctors, dentists, lawyers and other professional service providers should grow his or her practice has changed throughout the years. The evolution in professional services' marketing has become tremendously sophisticated. Fierce competition has caused practices to seek marketing alternatives in order to survive and prosper. At Revved Business, we're here to [...]
Most of us can't get through a single week without purchasing a service from a small business. Whether we're visiting the neighborhood car wash, having an office painted, or getting a home refrigerator repaired, we need the services of a local entrepreneur. It's the local, one-to-one aspect of service marketing that makes it so different from marketing the average product. The very word "service" implies a more personal interaction. And if your company is [...]
Pay-Per-Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked. The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. First, let's focus on Google Adwords, which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. To decide if Adwords and PPC is a good [...]
Instagram is one of the newest platforms to hit the social media realm, but it's popularity continues to catch on fast. If you're interested in getting your products and brand seen by more people, growing a strong following of customers who really relate to your brand, and getting paid—Instagram should be your new best friend. Instagram has over 300 million monthly users and counting. Many brands are finding ways to interact with the Instagram community and earn [...]
Twitter is one of the most visited websites in the world. It's also one of the most misunderstood, because it's different from many of the social platforms available, in that its focus is on public conversation and exposure. If you understand how it works and how to market on Twitter, however, it can drive you a ton of traffic, build your brand and make you more money. It also offers the opportunity to find people who are [...]
Like many social networks, LinkedIn can be a great way to promote your small business for several reasons. First off, there are over 65 million business professionals from around the world on LinkedIn. In general, the average LinkedIn member has an average annual household income of over $100K. Some facts have even been reported that one person creates a LinkedIn login every second. And finally, nearly 50% of LinkedIn members have decision-making authority for their companies. [...]
With billions of users, Facebook marketing for your small business is a powerful tool you can use to promote your goods and services. However, a lot of small business owners don’t really give their Facebook business page much thought after the initial setup. Many don’t know what to post or feel like keeping up with it is not worth the time or effort. If you are in this same boat, try thinking of your [...]