Google Plus can be a powerful tool for promoting your small business online, in more ways than one. In addition to being an active social network with millions of users, the features and tools of Google+ can help you improve search engine ranking, strengthen your industry authority, and make influential connections to grow your business network. Revved Business is happy to share our insight on some of the best tips and tricks for using Google Plus for your small business.
Utilize your About page
Your Google+ About page is the place to give an informative overview of your business. It’s also the page that’s most prominently indexed by Google’s search engine. This way you’ll have an opportunity to boost your search engine ranking while you draw in new customers.
Create an SEO-friendly description with keywords and relevant links. One unique aspect of Google+ is that it allows bullet points on the About page. You can create a prominent list of your products or services that increases SEO and lets visitors know what your company does at a glance.
Set up Google authorship
Google Authorship is an SEO tool that boosts Google+ users in Google search. The results of using Google Authorship can be dramatic — your posts and content automatically stand out from the page of text results and deliver increased click-throughs.
To set up Google Authorship, simply add a link to your small business blog or any website that you contribute content to, and then include a link to your Google+ profile at the end of each piece of content you publish.
Share optimized content
One of the primary advantages of using Google+ is that it’s strongly linked to the most popular search engine in the world. Google’s search algorithm gives more weight to search results found on Google+. So, the more you post, the more often your business will show up in relevant searches.
Whether you’re posting a status update, an article, or an image or link to your Google+ page, be sure to include SEO keywords that will get your posts indexed and promoted by Google.
#HASHTAG, #HASHTAG, #HASHTAG
Twitter started them, Facebook picked them up, and Google+ uses them too. Hashtags are a great way to link your content on Google+ to relevant subjects, trending topics, and active conversations. What’s more, any hashtags you use on Google+ will also show up in Google searches, which further boosts organic discovery.
However, it’s important to not just throw in hashtags at every opportunity. The best way to use them on Google+ is to place one or two relevant hashtags at the bottom of your posts. By doing so, they won’t be included in the teaser text but will be picked up by search engines.
Engage with users and related conversations
In order to make Google+ work effectively for your business, you need to grow your network of connections. Friends on Google+ are organized in “circles,” and a business page can’t circle another Google+ user unless they circle you first.
Interacting with customers, prospects, industry contacts, and other relevant users is the best way to expand your circles. Look for and participate in conversations where you can bring a valuable contribution. Show your own interest in what others have to say by clicking +1 or leaving short comments.
For additional help with Google Plus for your small business, don’t hesitate to contact our Marketing Gurus at Revved Business.