Like many social networks, LinkedIn can be a great way to promote your small business for several reasons. First off, there are over 65 million business professionals from around the world on LinkedIn. In general, the average LinkedIn member has an average annual household income of over $100K. Some facts have even been reported that one person creates a LinkedIn login every second. And finally, nearly 50% of LinkedIn members have decision-making authority for their companies. For small businesses wanting grow through networking, referrals, and mentorship, it’s easy to see why LinkedIn is the place to be. Like other forms of internet marketing, marketing a small to mid-size business on LinkedIn is inexpensive and effective. If you’re thinking about using LinkedIn for your small business, Revved Business can help create and leverage your strategy.
Benefits of Using LinkedIn for Your Small Business
There are two main ways for using LinkedIn for your small business—using a passive approach or taking proactive action. Either way, like all other marketing strategies, the more time and effort you put into your LinkedIn marketing efforts, the bigger the rewards.
Simply having a LinkedIn profile, building your connections, and keeping your account updated, you can get the attention of potential clients, customers, joint-venture partners, and influencers. The passive approach can pay off in a few ways:
- Giving you exposure to people hunting for products or services. LinkedIn’s search features allow others who are looking for what you offer to find you.
- Getting you introductions to potential clients. Your LinkedIn business connections can give you an in with people and businesses you might not otherwise be able to reach.
- Displaying your recommendations from others on LinkedIn. Recommendations are word-of-mouth testimonials to you and your business. They provide credibility that encourages people to do business with you.
On the other hand, like most other business tactics, the more actively involved you are, the more effective and quicker the results. To best take advantage of LinkedIn’s ability to promote your business, follow these tips:
- Share regular updates. Talk about what you’re working on and who you’re working for. Include updates that would be of interest to your target customers and clients. Focus on how what you’re doing can help others achieve their goals.
- Take advantage of groups. Join groups related to your business and your interests. Discussion participation can help establish you as an expert in your field. Don’t spam or always talk about your business. Instead, answer questions and be a resource that people trust.
- Send messages and invitations to those in your network and to other group members. Again, don’t be a spammer or a pest. Your goal is to create professional connections that are mutually beneficial to you and the other person.
- Use LinkedIn advertising. Paid advertising on LinkedIn is still a relative bargain, and can get your business in front of your market quickly.
- Upgrade to a paid LinkedIn membership. This will give you additional contact options and other benefits that may be a good fit for what you’re trying to accomplish. LinkedIn offers “Career,” “Business,” Sales,” and “Hiring” upgrade options. LinkedIn offers a free trial so you can test out the additional features from a paid membership before committing to it.
Using LinkedIn for your small business can help you expand your network, find clients/customers, and create a professional image for you and your business. Even if you don’t think LinkedIn can work for your business, it’s worth a tour to check out how others in your field are maximizing what LinkedIn has to offer. As a networking resource, LinkedIn can give you connections that can lead to publicity, more work, and other great business growing advantages. For additional help with LinkedIn marketing strategies, don’t hesitate to contact our Marketing Gurus at Revved Business.