Google is moving quickly into the local offers space. Google Offers for local businesses is currently still in beta, but they already have nearly 40 US cities “testing” the offers. Google is also launching Google Offers to appear in Google Maps on the Android mobile platform. With the increase in the use of mobile devices and consumers searching for deals and coupon offers, this has the potential to have a huge upside to local businesses.
For local businesses looking to expand their marketing strategy to mobile devices, Google Offers should be watched closely to see how effect they can be for your small or medium-sized business.
So how does Google Offers work? Take a look at the Google Offers website to see if your city in currently listed.
A WSJ article discusses how Google Offers on Maps plays out. Here’s a video showing how Google Offers on Maps works: