PPC Advertising: Advantages and Disadvantages

PPC advertising (pay per click) is the most popular method of advertisement employed by various websites on the Internet. PPC advertising may often be referred to as pay for position, cost per click or pay for performance. But regardless of the term used, PPC marketing is the online advertiser’s medium of choice for promoting products and services to online consumers. It is beneficial to both the advertiser and the consumer. Advertisers using PPC marketing only need to pay for the actual click throughs linked to their sites from search engines. Consumers are relieved of having to get annoying emails or pop-up ads for products and services.

When an online consumer searches for a specific product or service on the Internet, corresponding PPC ads are also displayed alongside the results generated by the search engine. This forms a highly targeted consumer group that is more likely to purchase a specific product or service. In addition, websites get to limit their advertisement costs with the use of PPC ads. In the end, this form of advertising has been argued to be a true winning solution for both parties.

PPC Advertising Advantages

One of the first and probably best advantages to using PPC is that it is a quick way to drive traffic to your site. If you pay top dollar for the top spot on, it’s no surprise that you will get the traffic. If the visitors are searching for your keywords and your site is well optimized, you will have visitors to your site the minute your ad is placed in the various search engines.

PPC advertising is also very fast. With Google Adwords, you will be able to generate traffic to your site from the moment that it is opened.

Another great advantage to PPC is that it can also be profitable. Sometimes you can find a bid on keywords for around ten cents a bid. This is where PPC can be most profitable. This is because you can generate traffic to your site for much less than usual.

Disadvantages of PPC

While PPC has its advantages, it can also cost a fortune. It’s easy to get caught up in a bidding war over a set of keywords. In most cases you end up spending a lot more than your potential return. Some PPC engines will offer you auto bidding features which will automatically increase your bid amount each time you are outbid. This may sound good to you at first but in the end you will discover that it is not.

One of the most common problems associated with PPC marketing is the inexperience of many people attempting to use this profitable advertisement method. Simply submitting PPC marketing ads to a search engine such as google, does not make up the entire campaign. PPC marketing requires a calculated and systematic approach to setting up ads. PPC marketing involves the use of keywords and biddings in order to get top placement on a search engine. Getting top search engine placement helps boost traffic to a website that can easily translate into profit.

Another drawback of PPC is that it can be hard to measure. Some search engines do provide conversion measurement tools. These allow you to track whether or not your PPC is generating the desired results or not. These tools though are generally not 100% accurate.

Learn More About Measuring Social Media Success

Handling a PPC advertising campaign is a time consuming process that can be overwhelming for a small business. One of our Revved guru’s would be happy to help set up a campaign and later ensure its continued success.

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By | 2018-01-19T12:02:33+00:00 January 18th, 2018|Local Search Marketing|

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