When it comes to developing effective search engine optimization (SEO) practices, user experience on websites has always been a factor, as has the time it takes for a site to load; however, with the use of mobile devices surpassing desktop use and the wide adoption of broadband, people expect sites to load instantly. Long gone are the days of waiting 10 seconds for a site to load. At Revved Business, we focus on local search engine marketing, or SEO Boerne. Even Google has officially started paying attention to site speed and declared its importance as a factor in rankings. In order to keep up with Google’s site-ranking measures, WordPress users need to know exactly what they can do to improve their own site speed—and in turn, their SEO Boerne.
Compress Your Images
One of the most effective ways to reduce page-load time and increase site speed is by compressing your images. There are multiple WordPress plugins that allow you to compress both new and old images on your blog or website. Many of these plugins allow you to quickly compress images in batches for greater convenience, reduces the time it takes to do backups, and ensures all your processed files are kept safe and secure. The best part about it is that your image quality stays the same, regardless of the size of the image. There are also other image-compression plugins also maintain the quality of your pictures and improve site speed.
Disable Plugins You Don’t Use
While WordPress plugins can be very useful, tons of plugins can also make your site super slow, especially ones you don’t need. Many WordPress users install different plugins when they first create their sites to enhance how they look, but realize over time that great-looking blogs don’t always attract traffic, especially if your page-loading time is slow. Also, we would highly recommend making sure your plugins are updated. This may help improve page-load speed, but more importantly, it makes your site more secure.
Install a Caching Plugin
Another effective way to reduce site-loading time is by installing caching plugins to your WordPress site. These handy plugins work by creating a static version of your WordPress blog and delivering it to your site users and visitors, which conveniently cuts your page-loading time in half. These plugins are easy to install and can be disabled anytime. They allow you to select certain pages on your blog (or all of them) to cache, and offer many other content compression settings that you can turn on or off. WordPress also supports many other plugins that allow you to optimize your blog to get rid of any latency in page-load time. It is important to test out these plugins to find the one that works best for you.
Ask for Help
Last but not least, don’t be afraid to ask for help with your SEO Boerne. Our marketing gurus at Revved Business are happy to help you optimize your WordPress site to ensure it is operating at the highest level of digital marketing efficiency. Additionally, don’t hesitate to ask your hosting company for assistance. If you run a WordPress blog or WordPress-powered site, then you should work with a hosting company that specializes in WordPress.
As more and more people turn to mobile devices to access the internet, it is essential to optimize your blogs for mobile use and find ways to minimize page-loading time. Remember, bounce rates increase when your page-load time is slow, which impacts whether or not your content gets read or skipped for other sites that load pages faster.