Search engine optimization (SEO) is incredibly important for marketers and bloggers. When you optimize your web pages—including your blog posts—you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google. But it can be a pretty tricky tactic to master with Google’s constant algorithm updates. How do you know what matters and what doesn’t? What are today’s blog SEO San Antonio best practices, and what’s considered “old-school”? How on earth can you keep it all straight?
At Revved Business, we understand confusion is a common issue facing today’s business owners—and we want to help. We’re happy to go over the basics on how to optimize your blog posts for the keywords you care about, along with a few other optimization tactics you should keep in mind.
Focus on 1-2 keywords
Optimizing your blog posts for keywords is not about incorporating as many keywords into your posts as possible. Turns out that’ll actually hurt your SEO San Antonio because search engines will think you’re keyword stuffing (i.e., including your keywords as much as possible with the sole purpose of gaining ranking in organic search). But that’s not cool with search engines, nor does it make for a very good reader experience. Instead, you should use keywords in your content in a way that doesn’t feel unnatural or forced.
A good rule of thumb is to focus on one or two keywords per blog post. This’ll help keep you focused on a goal for your post. While you can use more than one keyword in a single post, keep the focus of the post narrow enough to allow you to spend time actually optimizing for just one or two keywords. Using long-tail keywords may be more efficient to this end, since website visitors searching long-tail terms will often be more qualified. In other words, you’ll bring in the right type of traffic—visitors who convert and take part in lead generation—by using long-tail keywords.
Now that you’ve got your one or two keywords, it’s time to incorporate them into your blog post. Where are the best parts of your posts to include these terms so you rank high in search results? There are four essential places where you should try to include your keywords: headline, headers and body, URL, and meta description.
Ensure your blog is mobile-friendly
It’s been a while since Google revealed that more people use the search engine on their mobile phones than on desktop. And for all those valuable search queries being done on mobile, Google displays the mobile-friendly results first. While responsive design and mobile-friendly websites have always been important for user experience, they’re becoming more and more important for SEO as well. So if you haven’t been focusing on improving your mobile experience, you’d better prioritize it now, or your search rankings could suffer.
If your website uses responsive design, your blog pages will only have one URL instead of two different ones—for desktop and mobile, respectively. This helps your post’s SEO because any inbound links that come back to your site won’t be divided between the separate URLs. Any SEO power you gain from these links will be centralized, helping Google more easily recognize your post’s value and rank it accordingly.
Optimize your images
Blog posts shouldn’t only contain text—you should also include images that help explain your content. But search engines don’t just look for images. Rather, they look for images with alt text. Because search engines can’t “see” images the same way humans can, an image’s alt text tells them what an image is about — which ultimately helps those images be found in search. Alt text also makes for a better user experience, as it’ll display inside the image container when an image can’t be found or displayed, and can also improve accessibility for people with poor vision who are using screen readers. Technically, alt text is an attribute that can be added to an image tag in HTML.
Adding keywords to your alt text may seem minor—and it isn’t going to impact your search rankings as much as other items we’ve touched on, but it is worth the extra minute it takes to change the name from “IMG23940” to something accurate and descriptive.
While these tips are only just the beginning for optimizing your blog posts, our team at Revved Business can walk you through even more tips for improving your SEO San Antonio throughout your blog. If you’re interested in learning more, contact our team today!