When you’re out to eat at a restaurant, or maybe in line at the grocery store, or even just sitting on your couch, you’ll generally notice one common factor—everyone surrounding you is glued to his or her phone. And this includes your potential customers. Did you know almost 80% of smartphone users look up information on their phones while they are in a store contemplating a purchase decision? And you yourself have probably been to a website on your phone only to leave frustrated because the site wasn’t optimized for your device. This leads us to the topic of today’s blog: the benefits of mobile optimization for your website.
Mobile optimization is a common digital marketing buzzword that means a website is designed to adapt to the device the consumer is using to search for your business. Both search engines and the people who use mobile devices to search for local businesses favor mobile-optimized websites. Internet browsing on mobile devices only continues to grow. Take a second to imagine it from a consumer’s standpoint. If you’re on your phone searching for a place to eat nearby, and you click a restaurant’s website only to find the menu is tiny and the site is difficult to navigate, you’re going to move on to the next business. But, mobile optimization isn’t just important for consumers. Search engines favor mobile-optimized websites too.
At Revved Business, we understand that you want your business to rank high in searches. But did you know that search engines will penalize websites if they aren’t mobile-friendly? If your website isn’t easy for consumers to use on their smartphones, search engines will lower your search rankings, making it harder for consumers to find you. Google’s Mobile Terms glossary defines “mobile-friendly” as “Usable on a mobile device (e.g. the site doesn’t slow down the phone, doesn’t scroll horizontally in a vertical orientation, doesn’t use unavailable plugins like Flash). It’s designed for the form factor of the device and its display.” Many search engines, like Bing and Google, even have mobile-friendly testing tools for websites. Just copy and paste your website’s URL and click “analyze” to see how your site stacks up.
While fresh content is good for search engines, we know it isn’t usually possible for small businesses to update their websites or create new blog posts frequently. There are a few reasons you might want to update your website, but unless it’s outdated or difficult for consumers to use, it might not be necessary to update your website. However, if your business is undergoing a big branding change or you’re moving or adding locations, it is definitely time to update your site with content that will reflect those changes. And if your site still isn’t mobile-friendly, that’s another reason you’ll want to update it. Don’t lose customers (and money!) to competitors just because they can’t navigate your site on their smartphones.
If you have any additional questions about mobile optimization for your business’s website, don’t hesitate to reach out to one of our marketing gurus at Revved Business.