Creating a professional looking, well designed, mobile-friendly website will not ensure that your site receives a high amount of traffic, or increase your customer base. If you want to increase the traffic that your website gets, you will need to use search engine optimization. Search engine optimization (SEO) refers to techniques that are used to improve a websites visibility, and therefore ranking with search engines. SEO is an incredibly important part of your online presence. If you use SEO correctly, you can improve your search engine ranking and drive more traffic to your website. If you want people to find your website, then you need to use SEO on your site. Usually, when people think of SEO, they think about the copy that’s on their site. Many business owners make sure that they use certain keywords in the articles, blog posts or copy on their site. However, they often fail to make their web design SEO friendly. You can incorporate search engine optimization techniques into more than just your website’s copy. Here at Revved Business, we’re happy to share a few simple tricks that you can use for SEO friendly web design for your business.
Integrate social media
Search engines value social media—as do your prospective customers. Incorporating social media elements into the design of your website will help it to rank better with search engines. When designing your website, make sure that you include your social media icons and, for all of your social media accounts, such as Twitter, Pinterest and Facebook. This will not only rank your site more highly among search engines, but it will also show your potential customers that your company is personable.
Ensure your URL is user-friendly
Your site’s URL needs to be SEO friendly, otherwise it won’t rank as well as it should. For example, a URL, such as http://www.webaddress.com/filler/item2?=1234, is not an SEO friendly URL. It does not help the search engines to determine what that page is about. Instead, it should be something like, http://www.webaddress.com/filler/seo-friendly. Also, try to limit the categories in the link. And if you need to separate words in your URL, make sure that you use hyphens, rather than underscores to do so.
Many people focus on using keywords in their copy, but they neglect all other areas. Not only can keywords be used in copy, and within any articles on your site, they can also be incorporated into the design of your website. As mentioned earlier, you can also use keywords to optimize images too, but there are also many other areas where you can use them. They can be used in the title tag, H1 tags, website slogans, meta descriptions, meta keywords, navigation, H2 tags, bullet points, title attribute on links, H3 tags, breadcrumb trails, footer links, URL’s, file names, internal links and folder names—these are all key elements when it comes to incorporating successful SEO friendly web design practices.
Optimize your images
Many people only optimize the text on their website, and they forget to do the same for the images they use. If you optimize the images that you use to, you can increase your site’s search engine rank. When selecting an image for your website, make sure that it is not too large. Ideally, images on your site should be 30 to 100kb and have a resolution of 72dpi. Images that are too big will make your site load slowly, and negatively affect your search engine ranking. In the alt text section of the image, make sure that you use a keyword. This will further help with your site’s SEO friendly web design. Also, place images on your site carefully. The more relevant they are to that page, the more it will improve your website’s ranking.
This is just the beginning when it comes to incorporating SEO friendly web design into your company’s site. If you want more tips, or if you’d like some help with this, feel free to contact our marketing gurus at Revved Business.